Apple’s Next Venture Won’t Be Music to the Ears of Spotify, Pandora

If sources at the Wall Street Journal are correct, Apple will be singing a sweet tune on stage next week for the start of its annual developer conference. We’re told that the WWDC 2015 keynote will bring with it an announcement from Apple that it will challenge the likes of Spotify and Pandora head-on in …   Read More

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Apple's Next Venture Won't Be Music to the Ears of Spotify, PandoraIf sources at the Wall Street Journal are correct, Apple will be singing a sweet tune on stage next week for the start of its annual developer conference.

We’re told that the WWDC 2015 keynote will bring with it an announcement from Apple that it will challenge the likes of Spotify and Pandora head-on in the streaming music market.

The service will reportedly cost $10 per month.

“Unlike Spotify, Apple won’t let listeners stream its entire music catalog on demand free of charge,” the WSJ reports. “But it plans to augment its free, ad-supported Internet radio service with channels programmed and hosted by human DJs.”

Apple can aggressively push its hundreds of millions of iTunes customers—most with credit cards already registered with the company—to embrace a subscription model on the same devices where they listen to downloaded songs and albums.

WWDC 2015 kicks off June 8th.

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