Apple Tweaks App Store Search Functionality

Apple Tweaks App Store Search FunctionalityApple has updated its App Store search engine to ostensibly improve the general user experience as well as improve one of the most commonly experienced problems apparent in the app search process – incorrect search results returning from misspelled queries.

According to TechCrunch, Apple is bolstering the search process by directly combating typos.

This effort likely comes as a direct reaction to Google doing the same to improve search queries by mitigating the impact of misspelled words.

Searchers looking for an app they know by name, but are unsure if it has spaces in the title, are also seeing better results. For example, those looking for the highly ranked “QuizUp” game wouldn’t have found it before if they had typed in “Quiz Up” with a space. Now it appears.

The team Fiksu has similarly confirmed Apple’s algorithm tweak.

“That’s great news for app publishers and yet another step in Apple’s efforts to improve app discoverability,” says Craig Palli, Chief Strategy Officer at Fiksu.