Apple TV Sales to Exceed 1 Million This Week

It’s a big week for Apple.

According to a press release from the Cupertino-based tech giant on Tuesday, sales of the Apple TV are expected to exceed one million this week as holiday shopping continues to drive demand.

Not bad for a refreshed product that flopped and floundered during its first generation release.

The new and improved $99 Apple TV enables users to watch HD movies and TV shows, as well as stream content from Netflix, YouTube, Flickr and MobileMe.

In the short time that Apple TV has been available, users have begun renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.

Now with AirPlay, recently available in iOS 4.2, users can wirelessly stream their music, video and photos from iPad, iPhone and iPod touch to their new Apple TV, making it the perfect iOS accessory.

Although the Apple TV has been largely overshadowed by Apple’s other big releases in 2010 – like the iPad, MacBook Air, and iPhone 4 – Apple TV certainly hasn’t been forgotten by a long shot.

This month, Time magazine recognized Apple TV as one of the top 10 gadgets of 2010, placing #7 on the list.

The iPad was ranked #1 while the MacBook Air was #4 and the iPhone 4 came in at #6.