Apple Tumbles to Samsung as Smartphone Shipment Leader

New data from Strategy Analytics reveals that global smartphone shipments grew 21 percent annually to reach 345 million units during the first three months of this year. But it wasn’t an industry-leading quarter for Apple. In Q1 of 2015, Samsung overtook Apple to once again become world’s largest smartphone vendor by volume. “Samsung shipped 83.2 …   Read More

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Apple Tumbles to Samsung as Smartphone Shipment LeaderNew data from Strategy Analytics reveals that global smartphone shipments grew 21 percent annually to reach 345 million units during the first three months of this year.

But it wasn’t an industry-leading quarter for Apple. In Q1 of 2015, Samsung overtook Apple to once again become world’s largest smartphone vendor by volume.

“Samsung shipped 83.2 million smartphones worldwide and captured 24 percent marketshare in Q1 2015, dipping from 31 percent a year earlier,” says Neil Mawston, Executive Director at Strategy Analytics.

The report shows that Apple shipped 61.2 million smartphones worldwide and captured 18 percent marketshare in Q1 2015.

Despite Samsung’s success, Mawston notes that Samsung continued to face challenges in Asia and elsewhere.

Nonetheless, Mawston says the company’s “global performance has stabilized sufficiently well this quarter to overtake Apple and recapture first position as the world’s largest smartphone vendor by volume.”

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