The New York Times is reporting that Apple will release a Siri-powered HDTV by 2013.
Sources close to Apple confirm that the TV will represent the next major product category Apple is poised to tackle.
“It’s the stuff of science fiction,” writes Nick Bilton of The New York Times. “You sit on your couch and rather than fumble with several remotes or use hand gestures, you simply talk: ‘Put on the last episode of Gossip Girl.’ ‘Play the local news headlines.’ ‘Play some Coldplay music videos.’ Siri does the rest.”
Earlier this month we learned that late Apple CEO Steve Jobs told his biographer Walter Isaacson that he had finally “cracked” the secret to building the ultimate connected-HDTV. As a result, Apple’s rumored Siri-Powered HDTV will deliver “the simplest user interface you could imagine.”
Of course this experience goes beyond just playing TV shows or the local news. As the line between television programming and Web content continues to erode, a Siri-powered television would become more necessary. You aren’t going to want to flip through file folders or baskets of content, checking off what you want. Telling Siri to “play videos of cute cats falling asleep” would return an endless YouTube stream of adorable napping fur balls.
The New York Times‘ report suggests that Apple has been working on this product since 2007. The primary hold-up onTV’s market debut is that components are still so expensive that the HDTV would come with an uncompetitive price tag in today’s market.