With the mobile news space booming, Apple this week decided to announce its new news offering inbound with iOS 9 this fall.
The News app is poised to deliver what Apple calls the “best news reading experience on any mobile device.”
News combines the visually rich layout of a magazine with the immediacy and customization of digital media.
Apple says News follows over a million topics and pulls relevant stories based on your specific interests that can be easily shared or saved for later.
“News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN and Bloomberg.”