Apple Rumored to Launch ‘Back to School’ Promotion Today

Apple is rumored to be launching its annual ‘Back to School’ promotion today, a promotion that has historically enabled customers to receive a free iPod touch with the purchase of a new Mac. This year’s promotion, however, may see the roll out of an entirely different offer – namely, an offer that doesn’t serve up …   Read More

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Apple is rumored to be launching its annual ‘Back to School’ promotion today, a promotion that has historically enabled customers to receive a free iPod touch with the purchase of a new Mac.

This year’s promotion, however, may see the roll out of an entirely different offer – namely, an offer that doesn’t serve up any free Apple hardware or popular iDevices.

According to numerous reports and rumors that are rapidly pointing toward reality, the 2011 Back to School special will likely feature Apple giving away a $100 iTunes gift card with the purchase of a new Mac.

Although some will likely be pleased and others, naturally, disappointed, here’s how Cult of Mac sees it:

Sure, it’s not a bad giveaway — with $100 to spend on iTunes you can equip yourself with a pass to season 6 of Keeping Up With the Kardashians and have credit left over — but you’ll only have your hefty new MacBook to watch it on unless you stump up the cash for an iPod yourself.

Still, if the iTunes promo really happens, it will be of great curiosity to some industry analysts as to why Apple is bucking tradition and not using the Back to School promotion as a way to clear out current-generation iPod touch inventory before a potentially refreshed product is rolled out in September.

Apple is widely expected to introduce the iPhone 5 – possibly named iPhone 4S – in late summer or early fall.

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8 comments

  1. ANNOYED

    Really, Apple? How much longer are you going to make us wait?!

  2. Bron

    Well my ps3 just got ylod, so the xbox is looking more and more appealing. I did need a new ipod, but i guess that can wait…

  3. Jeff

    Was really hoping for the iPod, will prolly just get a $700 PC with the 360 deal. And wait in the spring for the macbook refresh.

  4. johnnymac

    nope…not today. just left the richmond va store and they acted confused as to why it has not been announced.

    1. wmario19

      wtf is going on. I do not understand why apple is holding out so long on this promotion. Don't they realize that they are losing people to the PC promotion.

    2. Aman

      I agree. I postponed my plans to buy the new mac for 3 months for two things. The back to school program and Lion upgrade. I cannot stop thinking about microsoft's new deal, the free xBox.

      I don't get it. The ipad offer is a deal breaker for many users. It's like apple trying to make me hate them more than I currently do. I love their products but I hate their polices.

    3. AngryCollegeKid

      That's exactly how I feel. I love Apple hardware but I hate Apple. Every year they're a total let down for some reason or another. They're just so greedy.

    4. johnnymac

      Im with everyone. I was excited to go to the store to only realize there is the ever going mystery of apple employees not knowing wtf their company is going to do from one day to the next. If this is really the case I feel sorry for these folks.

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