Apple Rolls Out Free Mac App Promotion

Apple is taking a more traditional route to app promotion these days.

As widely promoted across the blogosphere today, Apple is doing an official free Mac App of the week promotion from now on.

“Apparently we weren’t the only ones excited about the release of Cobook,” reported The Verge this morning, “as today Apple began promoting the intelligent contact manager on the Mac App Store with its new ‘editors’ choice” branding.”

This marks the first instance of the labeling, which has also been extended to Facebook Camera, Extreme Skater, Air Mail, and Sketchbook Ink for iOS.

Although it isn’t clear yet if Apple will continue the weekly offers indefinitely, it would seem that this new promotion will, at least, stick around for a while.