A number of iOS app developers – most of whom wish to conceal their identities for fear of Apple App Store backlash – are coming forward to assert that Apple is cracking down on apps that feature “filtering, bookmarking, searching, or sharing recommendations.”
As it turns out, Apple is allegedly rejecting apps right and left that violate regulation 2.25, which restricts apps that could be confused for other app stores.
It appears Apple has stretched the remit of 2.25 to cover sharing via email or social networks. The ability to search the App Store within third-party apps also now seems to be restricted.
According to a new report from PocketGamer, Apple’s purported efforts threaten “scores of titles already active within Apple’s ecosystem – and, for the first time, not just those engaged in pure app discovery, either.”
“I have not seen this rejection notice before and believe that it is a new one,” one developer tells PocketGamer. “We thought that basing our recommendations on sharing was suitable for Apple, as it had previously stated that if you bake in social or local into your app discovery, you would be fine. However, either we are not social enough, or Apple is going back on its position. Either way, it appears the scope of 2.25 continues to grow and I think they aim to be the only provider of recommendations for apps, along with being the distributor.”