Apple will be the biggest driver behind wearable band shipments next year.
That’s according to the industry analyst firm Canalys.
Wearable band shipments will grow 129% year on year to reach 43.2 million units in 2015, of which 28.2 million will be smart bands and 15.0 million will be basic bands.
Canalys tracks wearable device shipments and segments the market into smart bands, which are capable of running third-party applications, and basic bands, which are not.
“By creating a new user interface tailored to its tiny display, Apple has a produced a smart watch that mass-market consumers will actually want to wear,” explains Canalys Analyst Daniel Matte.
“The sleek software, variety of designs and reasonable entry price make for a compelling new product,” Matte adds. “Apple must still prove, however, that the final product will deliver adequate battery life for consumers.”