Apple Nixes Live Stream of iPhone 5 Event

Apple has confirmed ahead of this morning’s media event at the company’s Cupertino, California-campus that it will not provide a live video stream of today’s iPhone 5 unveiling. Despite having occasionally provided live streams of media presentations in the past, the decision to not open the event to the general public via the Internet comes …   Read More

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Apple has confirmed ahead of this morning’s media event at the company’s Cupertino, California-campus that it will not provide a live video stream of today’s iPhone 5 unveiling.

Despite having occasionally provided live streams of media presentations in the past, the decision to not open the event to the general public via the Internet comes as a surprising move given the pervasive iPhone fever that has once again swept the mobile world in recent weeks.

Apple is, however, expected to post video from the event to its website after the fact.

Apple has not delivered a live video presentation since September of 2010.

In January, Apple similarly let down the hopes of many when live streaming was shot down, effectively prohibiting the world from catching a live glimpse of former Apple CEO Steve Jobs presenting the iPad 2.

Despite a plethora of rumors that Steve Jobs will be on hand – and possibly on stage – for the iPhone 5 reveal – it is exponentially more probable that new CEO Tim Cook will lead the iPhone event, thereby cementing his role as the new Apple pitchman.

Mobile Marketing Watch will be covering Apple’s media event today and will provide any and all details about the iPhone 5 as soon as the curtain is raise.

The presentation is scheduled to begin at 10:00 a.m. PST, 1:00 p.m. EST.

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1 comment

  1. Pete

    Yes Tim Cook's doing it, I think there's going to be a surprising new functionality that will ultimately put further pressure on RIM. I'll not be switching from my bb yet though 🙂

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