Apple Loses 16% Mobile Web Market Share While Android Volume Increases 400%

According to new data out from mobile analytics firm Bango, Android continues its surge in mobile Web browsing market share at the expense of Apple, who’s seen its share decrease by over 16 percent between the first and second quarters of 2010. Apple showed the slowest quarterly volume growth of just 13 percent, while the …   Read More

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Apple Loses 16% Mobile Web Market Share While Android Volume Increases 400%According to new data out from mobile analytics firm Bango, Android continues its surge in mobile Web browsing market share at the expense of Apple, who’s seen its share decrease by over 16 percent between the first and second quarters of 2010.

Apple showed the slowest quarterly volume growth of just 13 percent, while the volume of mobile web browsing from Android phones in the US grew by 400 percent for the same period.  On the device front, HTC and Sony Ericsson showed the largest volume growth of mobile web visits in the US with an increase of 162 percent and 148 percent respectively.  This represented a growth in market share between quarters of 94 percent and 84 percent.

BlackBerry retained the highest volume of mobile web visits during the second quarter, accounting for 37 percent of visits to mobile websites in the US — a 20 percent sequential rise in volume overall.  26 percent of mobile visits were from Apple devices, while HTC, Sony Ericsson, Samsung, LG and Motorola phones accounted for a total of 27 percent of the mobile web visits in the US, according to Bango.

“Even with the advent of Apples new iAd platform and Google’s acquisition of AdMob, BlackBerry still represents the best volume opportunity for mobile advertising in the USA,” said Ray Anderson, chief executive of Bango.  “Apple appears to be losing ground to the latest Android handsets from HTC, Sony Ericsson, Motorola and Samsung, showing the slowest quarterly growth in web browsing.”

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7 comments

  1. scottishwildcat

    Apple don't much care about market share anyway. For the past decade or so they've been all about making as much money as they can on desirable niche products, and they continue to do that Very Nicely Thank You.

    1. Ryo

      They better don't care. But they, as a former Mac-User, the community did always say, it's not important how much market share you have when looking at the 4% mac market share. But then the iPhone/iPod-Hype appeared and everyone of them was going like "Woohoo, we're king, look at the market share!"
      Lol. Now they better going back to "We are not the most selling piece of hardware, but we're still better", because Android is here to kick it.
      Little green robots ftw!

  2. mrrtmrrt

    Hi Doug,
    What I'm saying is that low-bandwidth WAP and mobile sites represent a significantly smaller slice of web traffic than full sites and thus need to be reported on in context. As more and more mobile devices are able to browse the full web, such neutered websites become even more marginalised. This widely reported press release from Bango is very self-serving and ignores this elephant in the room, making Android and RIM out to be "winning" over the iPhone when in actual fact the iPhone continues to take the lion's share of web browsing market share by mobile devices.

    In terms of market share growth, you need to realise there are lies, damn lies and percentage growth figures. 🙂

    Notice that Net Applications reported that the iPhone's web market share actually grew by 2.5 points (from 30.3 percent to 32.8 percent) vs Android which only grew by 0.9 points (from 5.3 percent to 6.2 percent). So the iPhone actually captured a larger additional percentage of the market than Android over that period.

    However, if you use spurious "growth" percentages, Android gets reported as growing 17% versus only 8% for the iPhone despite growing by only a third of the market share points of the iPhone.

    Of course this is completely ridiculous as Android is starting from such low figures, any growth figures sound fantastic even if the actual increase in market share points is actually lower than the iPhone. Very irresponsible reporting.

    Also, I would treat Bango, Admob and Millennial's figure with a bit of a pinch of salt as they are advertising companies with a vested interest in ad sales in the client sites they glean these figures from. In contrast, Net Applications is a dedicated Web Analytics firm covering covering 160 million unique visitors over 40,000 websites.

    -Mart

  3. Doug

    @ Mart

    A couple of points. Firstly, are you saying that mobile and WAP sites aren't the web? I think they are!! We produce sites that work on lovely WebKit – but also versions for lower spec phones (inc. Blackberry) These versions of the sites do well. It's still a web site – just a version optimised for other phone browsers

    Secondly, if you read the article it is NOT saying that Android beats the iOS market share. It is saying that the gap is getting smaller as Androids share is growing at the same time that iOS is shrinking. That is universally held to be true from most of the main sources, admob, Smaato and this.

    Doug

    1. Sam

      I don't think you should be including WAP sites unless you are going to measure bandwidth. Having navigate around 10 page views to get 10% of the info really isn't the same. That is why the iPhone and android phones are "game changers". Blackberry doesn't operate in the same world as them.

  4. mrrtmrrt

    These statistics are very misleading. In actual fact Android is far from beating the iPhone in web metrics.

    Bango asserts that the Blackberry grabbed 37% of "mobile web browsing" marketshare compared to 27% for Android and only 26% from the iPhone.

    Now you may ask, how the heck did Blackberry users suffering with their shockingly bad web browsers manage to beat both Android and iPhone users at web browsing?

    Well, the answer is they didn't. Bango is only measuring bandwidth limited WAP and mobile web sites whereas the vast majority of iPhone and Android users browse the full web with their excellent webkit browsers.

    This is confirmed by Millennial's July 2010 report that indicated iPhone users as usual had captured 55% of web browsing amongst smartphones vs 19% for Android, 16% for RIM and only 4% for Windows Mobile.

    Likewise Admob's April 2010 figures put iOS at 40% vs Android at 26%.

    Net Applications WebMetrics analysis indicated that the iPhone actually gained more global share than Android in May 2010 (pre-iPhone 4!), going from 30.3 percent to 32.8 percent. In the same timeframe, Android went from 5.3 percent to 6.2 percent.

    Note that these stat don't include the 2 other members of the iOS platform, the iPad and the iPod Touch, which would almost double the share taken by the iPhone.

    In other words, Android is still being whipped by the iPhone in web browsing marketshare, not surprising considering the installed base of iOS devices (100 million+) far exceeds that of Android.

    -Mart

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