According to new data out from mobile analytics firm Bango, Android continues its surge in mobile Web browsing market share at the expense of Apple, who’s seen its share decrease by over 16 percent between the first and second quarters of 2010.
Apple showed the slowest quarterly volume growth of just 13 percent, while the volume of mobile web browsing from Android phones in the US grew by 400 percent for the same period. On the device front, HTC and Sony Ericsson showed the largest volume growth of mobile web visits in the US with an increase of 162 percent and 148 percent respectively. This represented a growth in market share between quarters of 94 percent and 84 percent.
BlackBerry retained the highest volume of mobile web visits during the second quarter, accounting for 37 percent of visits to mobile websites in the US — a 20 percent sequential rise in volume overall. 26 percent of mobile visits were from Apple devices, while HTC, Sony Ericsson, Samsung, LG and Motorola phones accounted for a total of 27 percent of the mobile web visits in the US, according to Bango.
“Even with the advent of Apples new iAd platform and Google’s acquisition of AdMob, BlackBerry still represents the best volume opportunity for mobile advertising in the USA,” said Ray Anderson, chief executive of Bango. “Apple appears to be losing ground to the latest Android handsets from HTC, Sony Ericsson, Motorola and Samsung, showing the slowest quarterly growth in web browsing.”
