Apple Launches ‘In-App Purchases’ Label

With the freemium application style surging in popularity among iOS app developers, the deployment of in-app purchase opportunities has increased just as quickly.

As a result of the changing dynamics within the App Store, Apple is making it more transparent when an application contains in-app purchases.

In the wake of recent lawsuits related to accidental in-app purchases, the Cupertino, California-based tech giant isn’t taking the matter lightly. As a result, the App Store now displays whether or not the application offers in-app purchases right beneath the app price on the desktop version of the App Store.

For the time being, this feature is not available in the iOS App Store. But it’s probably just a matter of time before that changes.

It goes without saying that this new feature is designed primarily for parents who allow their children to play with various iOS apps and games that contain in-app purchase opportunities.

Recently, a 5-year-old boy in the UK generated a $2500 in-app purchase bill, which came as a big surprise to his mom and dad.

Understandably, Apple wants to make sure these occurrences come to a swift and decisive end.