Apple Launches First iAd For iPads Promoting Disney’s Tron Legacy, The Only One For 2010

Apple today launched the first iAd created specifically for the iPad, and while being the only planned launch for 2010, marks the formal rollout of the company’s new mobile advertising platform for the ever-popular tablet device. The new iAd promotes the upcoming Disney blockbuster “Tron Legacy,” and includes all the rich media graphics, touch navigation …   Read More

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Apple today launched the first iAd created specifically for the iPad, and while being the only planned launch for 2010, marks the formal rollout of the company’s new mobile advertising platform for the ever-popular tablet device.

The new iAd promotes the upcoming Disney blockbuster “Tron Legacy,” and includes all the rich media graphics, touch navigation and in-app video that we’ve come to expect from previous iAds tailored to the iPhone and iPod Touch.  The full-screen “Tron” ad, which will run in iPad apps such as TV Guide, includes close to 10 minutes of video, images from the movie, a theater locator with showtimes, and a preview of the movie soundtrack with the option to purchase on iTunes without leaving the ad.

Apple plans a full rollout for iAds tailored for iPad in early 2011, but will only be available in the U.S., U.K. and France, with the addition of Germany and Japan later in 2011.  “Disney and Apple are excited to debut the ‘Tron Legacy’ iAd today as a special preview of iAd for iPad, which launches next year,” said the companies in a statement for Ad Age. “iAd brings ‘Tron’s’ pulsing energy and vivid graphic style to iPad’s stunning display, creating a truly immersive ad experience.”

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