This week, Apple made it clear (as if it wasn’t already clear) that NFC technology is a high priority for the company both now and in the future.
On Wednesday, news emerged that Apple has now joined the NFC Forum as a “sponsor member.”
“The top tier of NFC Forum membership, sponsor membership, entitles an organization to a seat on the NFC Forum board of directors, the association’s governing body,” NFC Forum director Paula Hunter said in a statement. “We are delighted to welcome Apple to our board of directors as an NFC Forum sponsor member.”
For now, Apple hasn’t commented on its long-awaited embrace of the NFC Forum. But it’s actions speak louder than words to industry analysts who have long suspected that mobile money services would eventually become high priority for Apple.
Apple isn’t saying much on the matter, but its focus on the NFC Forum speaks volumes on its behalf with regard to the importance of NFC to the future of Apple’s products and services.