A company called “StreetSpace” has filed a patent lawsuit naming Google, Apple, Nokia, Jumptap, Millennial Media and some 20 others as defendants over a mobile ad-serving technology.
StreetSpace, a maker of Internet kiosks and a subsidiary of wireless hardware company Embedded Wireless Labs, claims the aforementioned companies violated U.S. patent 6,847,969, which details a “Method and System for Providing Personalized Online Services and Advertisements in Public Places.”
StreetSpace operates a service that “allows network managers, businesses and retailers to monitor and analyze users’ locations, profiles, and network usage histories, thus enabling them to deliver personalized content (such as targeted advertising and/or location-based services) across the Web Station network,” the complaint explains. “Web Stations,” are public Internet terminals the company has been operating since 1999.
In conjunction with its Web Station product, StreetSpace offers “Streetpartner,” which is Web-based network management software that allows StreetSpace customers to operate Web Stations remotely. The patented intellectual property in question is part of this service, and StreetSpace claims the defendants are violating its IP through the use of their respective mobile advertising services and mobile devices.