Apple Gives Length to iTunes Previews

It’s triple the pleasure for music lovers who enjoy sampling the songs they’re considering for purchase. Apple has announced plans to lengthen the standard iTunes song preview from 30 seconds to 90 seconds. With digital music sales strong – but not strong enough for Apple – the theory behind the move is that listeners will …   Read More

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It’s triple the pleasure for music lovers who enjoy sampling the songs they’re considering for purchase.

Apple has announced plans to lengthen the standard iTunes song preview from 30 seconds to 90 seconds.

With digital music sales strong – but not strong enough for Apple – the theory behind the move is that listeners will have a better opportunity to like the songs through he extended preview time – which, in some cases, could span nearly half an entire song.

“We believe that giving potential customers more time to listen to your music will lead to more purchases,” Apple stated, making it clear that the change will only affect songs longer than 2 and a half minutes. All shorter tuns will retain a 30 second preview.

According to NPD Group, iTunes is responsible for approximately 70 percent of the full breadth of premium music downloads in the United States.

From January through July of 2010, however, digital music sales have flat-lined, ostensibly provoking Apple to make the change at hand in an effort to rope in more music lovers with a chance to get hooked on a tune before they buy it.

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2 comments

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    […] Apple Gives Length to iTunes Previews | Mobile Marketing Watch […]

  2. Shane

    Why are you using the iTunes logo from like 6 years ago in this post?

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