A lot of mobile app developers are happy but scratching their heads nonetheless as a result of Apple’s somewhat surprising decision to allow app developers to monitor their approval status through a new feature added to Apple’s Dev Center.
According to initial reports, there are multiple status levels for apps under review, such as “ready for sale” and “rejected.”
Apple is likely hoping the change will restore the faith of many developers disenchanted in recent months by both the App Store submission and approval processes.
Despite the acceptance of more than 100,000 apps to the App Store, Apple and scores of 3rd party developers now have a less than positive relationship – if any relationship at all – as a direct consequence of the perceived hypocrisy in the approval process, vague rules and confounding policies, and a series of controversial app rejections that resonated with developers everywhere.
Although plenty of developers and their marketing associates may not agree with the App Store’s eventual decision to accept or reject a submitted application, developers now at least be able to determine more rapidly whether to celebrate or punch a hole in the wall.