Apple Follows McDonald’s Ad Playbook by Touting How Many Downloads the App Store Has Served

Beneath the golden arches of McDonald’s, the venerable fast food giant has long advertised how many “billions” have been served at the iconic hamburger empire.

It now seems the marketing folks at Apple are employing a similar strategy to promote the growth of the company’s hugely popular App Store.

On Thursday, it was announced that Apple’s App Store has reached 15 billion downloads.

Although it isn’t clear how many of the 15 billion apps downloaded were free applications, Apple says it has already paid in excess of $2.5 billion to developers since the App Store opened.

Without question, it’s a stellar achievement for Apple that comes less than six months after Apple’s App Store reached the 10 billionth download in January. This time around, however, Apple didn’t offer an iTunes gift card worth $10,000 to the lucky person who downloaded the 15 billionth app.

The 15 billion download milestone also comes less than three years after the digital download destination first launched (with only 500 apps).

At the present rate of consumption across Apple’s various iOS and Mac app stores, it’s a safe bet that the Cupertino tech giant will continue to play catch-up with McDonald’s in the whopping number of customers served.