Apple is heading back to the courtroom.
The Cupertino, California-based tech giant is proceeding with a lawsuit against rival Samsung.
The lawsuit alleges that Samsung has unabashedly ripped off the well-known aesthetic attributes of Apple’s iconic iDevice line – most notably, iPhone and iPad features.
Apple draws particular attention to the apparent similarities between their aforementioned gadgets and Samsung’s Galaxy S, Nexus S and Epic 4G smartphone.
“Rather than innovate and develop its own technology and a unique Samsung style for its smart phone products and computer tablets, Samsung chose to copy Apple’s technology, user interface and innovative style in these infringing products,” the complaint from Apple reads.
The irony of the latest legal power-play unfolding in Cupertino is that Apple remains the largest customer of Samsung.
Apple is believed to be planning $7.8 billion in expenditures with Samsung this year. Samsung, after all, supplies the custom chips used in iPhones and iPads.
“We can sit by and watch competitors steal our patented inventions, or we can do something about it. We’ve decided to do something about it,” Apple co-founder Steve Jobs said when his company filed a similar lawsuit against HTC. “We think competition is healthy, but competitors should create their own original technology, not steal ours.”