Apple Expected to Double its Marketing Labor Force

Ahead of tomorrow’s anticipated iPhone 5S and iPhone 5C unveiling, AdAge is out with a new report that suggests the Cupertino, California-based tech giant is about to double-up on its marketing and advertising team. Following last week’s report that Apple is bulking up its ad sales staff ahead of the iTunes Radio launch, AdAge noted …   Read More

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Apple Expected to Double its Marketing Labor ForceAhead of tomorrow’s anticipated iPhone 5S and iPhone 5C unveiling, AdAge is out with a new report that suggests the Cupertino, California-based tech giant is about to double-up on its marketing and advertising team.

Following last week’s report that Apple is bulking up its ad sales staff ahead of the iTunes Radio launch, AdAge noted Monday that Apple may effectively double its marketing and advertising team in the coming months.

“Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group,” AdAge reports.

Sources tell the publication that this body of talent could grow to 500 or 600 staffers from about 300.

Although Apple is expected to retain its relationships TBWA/Media Arts Lab, Mono, Eleven, etc., AdAge has learned from its sources that Apple is looking for a “few good creatives” as it strives to “bring more of its advertising and marketing in-house.”

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