Apple Engages in AT&T, Verizon Ad War

Although it may seem as though Apple is already involved in the lingering ad wars between Verizon and AT&T, only last night did Apple formally enter the vicious marketing melee. The move comes by Apple after months of having its name along with its iPhone constantly alluded to by the warring factions in their incessant ad attacks.

On Monday evening, Apple unleashed two retaliatory iPhone TV ads that effectively aim to provide some damage control in response to Verizon’s “there’s a map for that” campaign. The Apple ads depict the iPhone’s ability to browse the Web and manage phone calls simultaneously, something that isn’t possible over Verizon’s CDMA network. The ads also fire back against Verizon’s mockery of the iPhone for lacking a “real keyboard.”

As you might expect, Apple is similarly standing by AT&T in their new round of ads that seeks to cushion the blow by Verizon, which claims that AT&T’s 3G coverage is shoddy at best in comparison to Verizon’s. The now infamous “map attack ads” are being invoked again as AT&T taps actor Luke Wilson to argue that AT&T’s mobile coverage extends to 97% Americans. However, that high number alludes to both 2.5G and 3G coverage.

The new round of ads from both Apple and AT&T comes only days after a federal court failed to grant AT&T a “restraining order” against Verizon and effectively curtail the company’s aggressive “attack ads.” Far from over, the war will continue in court with no action being taken to pull any ad from either warring party.