Apple Embracing NFC Technology for New E-Ticket Platform

Electronic ticketing, while certainly not ubiquitous, has already become a familiar trend in many parts of the world. In the US, however, e-tickets are yet to become as popular as other digital offerings like mobile coupons. Apple, however, is looking to take e-tickets to the...

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Electronic ticketing, while certainly not ubiquitous, has already become a familiar trend in many parts of the world. In the US, however, e-tickets are yet to become as popular as other digital offerings like mobile coupons. Apple, however, is looking to take e-tickets to the next level by securing a patent for what could eventually become an NFC-based digital event ticketing service.

The service – dubbed “Concert Ticket +” – will enable iPhone users to securely purchase tickets (via iTunes) to major musical or sporting events and then use the iPhone itself as the e-ticket required to gain admission. Not settling for simplicity, however, Apple’s patent application reveals the potential for taking NFC technology further by allowing purchases of everything from event memorability and refreshments to also be made at the venue directly from the iPhone.

The advent of NFC technology has stood poised to exert profound influence on the consumer marketplace, but only now are major technology and consumer electronics providers embracing the obvious potential of NFC technology. As NFC-enabled devices become the industry norm – which Apple obviously also anticipates – services like “Concert Ticket +” will certainly resonate with the masses and potentially revolutionize the process of admission to everything from Madonna concerts to your local amusement park.

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