Apple’s social music experiment didn’t go as planned. That’s not a critic speaking. That message comes straight from the top at Apple.
In a new interview at the D10 conference this week, Apple CEO Tim Cook confessed that the Ping social network has failed to drum up substantial excitement from the masses.
“We tried Ping and and I think the consumer voted and said this isn’t something we want to put a lot of energy into,” Cook revealed.
The Apple chief, however, didn’t spend too much time discussing Ping. Instead, he focused on doing what’s necessary to keep Apple growing and moving in the right direction.
Cook said his late boss Steve Jobs is always on his mind and that the corporate culture Jobs cultivated won’t be changed on his watch.
“I’m not going to witness or permit the change of it,” the Apple chief said.
“It was absolutely the saddest days of my life when he passed away,” Cook added when asked about Jobs’ passing. “At some point late last year, somebody sort of shook me and said it’s time to get on, and the sadness was replaced with determination.”
