Apple Bests Competition on J.D. Power Satisfaction Survey

On Friday, J.D. Power and Associates published its latest customer satisfaction survey. And the results have got to put a smile on the faces of people at Apple.

For the 8th consecutive survey of its kind, Apple’s iPhone took the top spot among smartphones that enjoy the highest satisfaction rating among mobile users.

Apple ranks highest among manufacturers of smartphones in customer satisfaction. Apple achieves a score of 849 and performs well in all factors, particularly in physical design and ease of operation. HTC (790) follows Apple in smartphone rankings.

LG, on the other hand, ranks highest in the Wireless Traditional Mobile Phone Satisfaction Study with a score of 726.

J.D. Power and Associates found that customers who regularly use mobile channels of social media and gaming applications “are more satisfied with their device and spend more per month for wireless service than customers who do not.”

The iPhone, of course, is a very popular device for consumers who are mobile gaming and social media addicts. As a result, it comes as no surprise that the chosen device among social media and gaming users would similarly report a high satisfaction ranking.