App Downloads See Autumn Surge on Heels of iPhone 4S Launch

Data released Wednesday from Fiksu, the mobile app user acquisition platform, reveals that the iPhone 4S launch caused a significant spike in mobile app downloads.

The Index experienced as much as a 70 percent increase in download volume during the iPhone 4S launch weekend and 40 percent increase in download volume during post-launch, when compared to the pre-launch time frame of the new iPhone’s availability during October, Fiksu reported.

What’s more, there was also an observable increase in “organic downloads,” up 75 percent during the launch and settling in at 54 percent post-launch.

The Fiksu Indexes, which measure monthly fluctuations in competition for rank in the app stores, and the cost to acquire loyal users, help mobile app marketers benchmark their performance against industry averages.

“As predicted, October was a frenzied month; the availability of the iPhone 4S weekend launch caused an unprecedented surge in app downloads, providing great opportunity in volume for mobile advertisers,” says Micah Adler, CEO, Fiksu.

“For mobile marketers seeking a window of extreme growth regardless of cost, the iPhone 4S launch presented a bonanza to secure large volumes of new users,” Adler concluded. “But for those seeking to maximize value and ROI, the best bet was to resist the temptation to join the initial rush. Our advice to cost conscious marketers was to wait it out for a week and then take advantage of the efficiencies in heightened volumes at significantly lower costs.”