According to the latest data unveiled by the Application Developers Alliance, the mobile app ecosystem is set to “grow significantly” in the coming months and years.
The research conducted by Frank N. Magid and Associates found that nearly half of the U.S. online population has downloaded an app. That is an unprecedented record high. Moreover, app users plan to “increase their usage and non-users plan to begin using apps in the near future.”
“It’s no surprise that millions of Americans have embraced fun, educational, and productivity apps,” said Jon Potter, President of the Application Developers Alliance. “But this research documents that app developers and our industry are still at the beginning, as more people are planning to enjoy even more apps in the very near future.”
The study found that 62% of the U.S. online population owned app-capable devices. 74% of those device owners use mobile apps, but only a quarter has paid for an app. Overall, nearly half of the U.S. online population is already using apps.
One-third of app users, the report goes on to reveal, plan to use apps more often and one-third of non-app users say they are likely to begin using apps in the next six months. Specifically, 52% of respondents said they mostly learn about new apps after hearing about them from friends.