App Downloads Exploding Among Smartphone Users

According to the latest data unveiled by the Application Developers Alliance, the mobile app ecosystem is set to “grow significantly” in the coming months and years. The research conducted by Frank N. Magid and Associates found that nearly half of the U.S. online population has downloaded an app. That is an unprecedented record high. Moreover, …   Read More

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According to the latest data unveiled by the Application Developers Alliance, the mobile app ecosystem is set to “grow significantly” in the coming months and years.

The research conducted by Frank N. Magid and Associates found that nearly half of the U.S. online population has downloaded an app. That is an unprecedented record high. Moreover, app users plan to “increase their usage and non-users plan to begin using apps in the near future.”

“It’s no surprise that millions of Americans have embraced fun, educational, and productivity apps,” said Jon Potter, President of the Application Developers Alliance. “But this research documents that app developers and our industry are still at the beginning, as more people are planning to enjoy even more apps in the very near future.”

The study found that 62% of the U.S. online population owned app-capable devices. 74% of those device owners use mobile apps, but only a quarter has paid for an app. Overall, nearly half of the U.S. online population is already using apps.

One-third of app users, the report goes on to reveal, plan to use apps more often and one-third of non-app users say they are likely to begin using apps in the next six months. Specifically, 52% of respondents said they mostly learn about new apps after hearing about them from friends.

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3 comments

  1. Mobile app developer Reply

    With new smart phones in the market providing better support for applications and more services is making users to have all their work done from mobile devices. The customers using mobile applications are accessing new services by downloading more app while those who does not use lot are trying a few. Over all mobile apps development companies are making benefit from increased apps usage.

  2. CSteffensen Reply

    As a matter of fact, numerous firms in are getting apprehensive about the efficiency of making use of the smart phone as an effective marketing medium.

  3. 6 Tips for Boosting Your Productitivity With Your Smartphone | LightArrow Inc Reply

    […] is more than twice the pre­vi­ous record from 2011. Fur­ther­more, accord­ing to research by Frank N. Magid and Asso­ciates, nearly 50 per­cent of the U.S. online pop­u­la­tion has down­loaded […]