App Annie today announced a new advertising analytics solution for app marketers.
The solution in question, the company says, will help solve a major problem in the mobile advertising space – the challenge of tracking data from multiple ad networks in one place.
Advertising Analytics by App Annie provides a platform that can aggregate an app publisher’s total advertising spend and revenue from multiple ad networks into one single dashboard.
So far, the product us available for AdMob, Chartboost, iAd, jumptap, MdotM, Tapit! and Tapjoy, with the long-term goal of allowing any ad network to connect.
Mobile advertising is one of the fastest growing sectors within the mobile app ecosystem. According to the iAB, mobile ad revenues grew 82.8% between 2011 and 2012. However, the space is still in its adolescence and many app publishers are using as many as 20 advertising networks to either monetize their app or purchase user downloads for it.
“Making sense of the chaos of networks can be difficult at best, and yet developers are forced to make critical decisions based on data coming from five, 10 or even 30 different ad networks,” says Omar Hamoui, Partner, Sequoia Capital and founder of AdMob. “Understanding how much you’re making, where it’s coming from, or where best to allocate your ad spend requires a single dashboard. Without this you quickly end up in ad hell. It makes perfect sense for App Annie to extend its analytics platform into advertising; not only do publishers get a more holistic view of their products, they get to manage it all in one place. Less running around, more understanding.”