According to a new Mobile, Search and Renters study from Apartment Finder, mobile device owners are relying more and more on their handsets and tablets in the hunt for a new new apartment.
The study shows that 97 percent of apartment seekers who used a mobile device in their search process considered it a valuable tool, with 48 percent asserting it as “essential” and 49 percent stating it as “helpful.”
“What our latest study confirms is that apartment renters, like consumers overall, are adopting easier, faster ways to access information on the go, and in this case, it’s when they are looking for their next apartment home,” says Marcia Bollinger, president of Apartment Finder.
The national study of over 1,500 renters also reveals that mobile leads convert, as 73 percent of mobile device users contacted someone to view an apartment based on their search.
Based on the findings of the study, the activities conducted most often from a mobile device were:
- 72 percent viewed photos and videos of apartments
- 68 percent found details, price, description, amenities and contact information
- 59 percent searched by city
- 53 percent inquired for more information about an apartment community
- 45 percent located an apartment community with GPS
- 36 percent downloaded an apartment search app
- 24 percent shared listing information with friends and family
According to Bollinger, “What’s even more compelling about these survey findings, particularly for property managers and apartment communities, is that mobile users are not only browsing on their devices, but taking action to contact someone to view the listing. This is powerful insight for anyone in the business of leasing apartments. Now is the time to leverage mobile tools to reach renters in leasing mode, right when they are actively engaged in their search process.”