AOL, Microsoft Expand Mobile Advertising Partnership

AOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets. The markets include the United States, the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will represent inventory from …   Read More

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AOL, Microsoft Expand Mobile Advertising PartnershipAOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

The markets include the United States, the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and Japan.

AOL will represent inventory from across Microsoft’s suite of well-known online brands, including MSN Homepage and verticals, Outlook Mail, Xbox, Skype and ads in apps.

We’re told that the expanded partnership with Microsoft builds on that momentum and meaningfully expands AOL’s global footprint, while simplifying the ecosystem for advertisers.

The partnership includes a new 10-year global search and search advertising agreement between AOL and Microsoft that leverages Microsoft’s exceptional search capabilities to deliver innovative search solutions for consumers, advertisers and partners. Both companies will enable AOL users to access a world-class search experience across all screens. AOL will transition to a Bing-powered search solution beginning January 1, 2016.

“We have enjoyed a terrific relationship with Microsoft, and this expanded partnership is a win for both companies and our advertiser partners as our industry continues to rapidly transform and evolve,” says AOL President Bob Lord. “This collaboration further validates our leadership position in digital advertising and the shift to automation, while also allowing Microsoft to focus on what they do best: industry leading services and search innovation.”

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