AOL has purchased Rally Up, a team of mobile developers behind the popular “Rally Up” and “FacePlant” mobile apps, to begin its new “mobile first” initiative led by David Temkin, AOL’s new Vice President of Mobile.
“Rally Up” is an LBS app that enables users to combine private microblogging with location to allow users to share text, photos and direct messages with each other, while “FacePlant” is an app that would allow users to see which of their friends are available to chat on the FaceTime application available on the iPhone 4 — though it’s currently pending approval from Apple for inclusion in the App store.
AOL’s highly-touted “Mobile-first” push marks a new approach to the mobile market for the company. For the first time, AOL mobile applications will consist not only of mobile versions of its popular desktop and web offerings, but also will include all-new products that launch first on mobile devices.
The infusion of mobile product development talent provided by the Rally Up team will provide AOL with an additional spark to ignite its mobile-first initiatives. Only time will tell if the new theory will pay off in the long-term. AOL has a lot of ground to make up on the mobile front.
“Within the last year, the Rally Up team has demonstrated its keen understanding of the way that people want to use their mobile devices to interact, share and better communicate and of the tools necessary to address those needs,” said David Temkin. “We are thrilled to have such a talented group of mobile innovators join AOL, especially given the rapid evolution of this space.”