Another ‘Tidal’ Wave of Change for Apple Music Competitor

Another 'Tidal' Wave of Change for Apple Music CompetitorWith only a matter of days to go before Apple Music launches, one of the already established players in the streaming music industry is experiencing another high-level leadership shake up.

Bloomberg confirms that the Jay Z-based music-streaming company Tidal is getting another CEO.

Interim Chief Executive Officer Peter Tonstad is the second CEO to leave the company in since spring.

“Current executives in New York and Oslo will continue to lead our rapidly developing innovation and content initiatives until our new CEO is in place,” the company said in a provided statement.

Jay Z and more than a dozen fellow musicians acquired Tidal in January to give artists more control over streaming, leaping into a field that includes Spotify, Pandora Media Inc. and now Apple Music. The March relaunch of the service drew criticism from music bloggers and other performers for its emphasis on the most financially successful artists.

So far, no word on a potential or more permanent replacement to head the company as competition continues to increase in the streaming music business.