The Academy of Motion Picture Arts and Sciences has gone mobile.
With major award shows continuing to struggle in the ratings and failing to sustain interest among jaded viewers, the Academy is turning to the mobile realm to help push next month’s Oscars ceremony.
This week, the Academy of Motion Picture Arts and Sciences introduced the first ever Academy Awards application conveniently titled “The Oscars App.”
The application, which is free and now available for download on your iPhone or iPod Touch, was created by the app makers at Omelet.
The Oscar app serves up a complete list of nominees for all two dozen Academy Awards categories, in addition to trailers for the nominated films. Making the app interactive, you can also predict who will take home the gold and share your picks (and results) via social networks or email.
According to Janet Weiss, the Academy’s director of marketing: “We want to connect with movie lovers wherever they are.”
Steve Martin and Alec Baldwin will host the 82nd annual Academy Awards on Sunday, March 7th.
