Anchor Mobile is taking the approach of warfare to mobile marketing. At least that’s how it sounds.
Anchor Mobile has announced the launch of a new location aware SMS platform called “Smartbombs – the guided missile of mobile marketing.”
As the truly peaceful folks at Anchor go on to explain, location aware SMS will not require a smartphone or mobile application to engage; “which will come as a relief to the 65 percent of Americans who do not currently own a smartphone.”
The location aware SMS alert platform is currently compatible with 90 percent of all cellular phones in the United States and works with carriers, Verizon, AT&T, U.S. Cellular, and T-Mobile.
“With this platform,” says Anchor Mobile CEO, T.J. Kirgin, “an advertiser can create geo-fencing around different geographic areas similar to geo-fences in Google Ad Words. You can then create SMS alert campaigns tied directly into geo-fences.”
When a subscriber is inside a geo-fencing boundary during a campaign, an SMS alert can be triggered and sent directly to their cell phone automatically, based on their location.
“This will allow advertisers to set up unlimited geo-fencing perimeters inside the platform as well as an unlimited number of campaigns per geo-fence,” says Kirgin.
Simply put, mobile marketing is getting smarter by the minute. And Anchor Mobile is intelligently harnessing this equally intelligent and burgeoning practice.