Amplitude Aims to Deliver New Generation of User Behavior Analytics

mobileadseAmplitude announced this week that it has raised a $15 million Series B investment led by Battery Ventures with participation from existing investors Benchmark, Data Collective, Merus Capital and Quest Venture Partners.

With funding from this round, we’re told that Amplitude will hire key talent, fuel product development of its analytics platform, and expand sales and marketing to meet growing demand for mobile and web customer insights.

Additionally, Neeraj Agrawal, General Partner at Battery Ventures, will join the Amplitude board of directors.

“With billions of smartphones in use around the world, mobile has emerged as the leading way to access information and services. Amplitude was an early pioneer in recognizing not only the importance of mobile but also the crucial role that analytics would play in helping companies achieve sustained growth,” Agrawal said. “Amplitude’s continued product innovation has resulted in sustained growth and an 80% win rate over the competition.”

Since being founded in 2012, Amplitude has raised $26 million.