Amplero Expands AI Marketing Platform for Better Cross Channel Marketing

On Wednesday, Amplero — a leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty — announced what the company calls an “extensive expansion” of its Artificial Intelligence Marketing Platform (AIM) that will help marketers increase topline revenue while delivering better customer experiences.

This latest release of Amplero’s AIM platform includes a new machine-learned insights component that is designed to identify and push proactive insights about campaigns, customers, and KPI’s to the marketer to ensure learnings are understood and utilized across their organization.

These new insights notify marketers of unexpected shifts in customer behavior, discover direction for future creative, and provide always-on monitoring of campaign efficacy.

“Amplero’s AIM platform adaptively tests and executes marketing interactions at the nano-level, often evaluating more than 2^100 permutations for a given marketing program. Because of this, the AI is learning which pieces of the campaign works for a unique individual at an unprecedented rate,” said Olly Downs, Amplero’s CEO. “When you think about the fact that the length of the universe in seconds is 2^44, Amplero generates a depth of learning that is far beyond what is humanly possible.”

In addition to the machine-learned insights, Amplero added a broader set of push-pull connectors intended to facilitate the ingress and egress of customer and marketing data, as well as a revamped UX designed to better align with the workflows and objectives of today’s modern marketer.

“While Amplero continues to lead the way in auto-machine learning, it is also important that we continue to invest in features that save marketers time and energy in performing their increasingly challenging jobs,” adds Andrew Toner, Amplero CTO. “Over the past year, we have seen tremendous adoption of our AIM Platform by some of the world’s largest brands and have revamped our UX to further align it with how the modern marketer performs his/her jobs.   And, we now have standard frameworks for easy integration into any push/pull marketing channel.

This facilitates us passing our intelligent marketing decisions to downstream tools such as the Salesforce Marketing Cloud telling them which email to send or returning such decisions to determine which offer to serve when called via pull channels such as Pega Systems’ call center tools.”

To learn more about Amplero, check out the company and its platform here.