Amobee Acquires Growing 3D Mobile Ad Business AdJitsu

On Tuesday, mobile ad giant Amobee became even more of a giant in its rapidly expanding industry.

The company has once against bolstered its tools and talent through the acquisition of AdJitsu – a 3D mobile ad company.

Amobee says it will leverage AdJitsu’s technology to accelerate the innovation of highly interactive 3D mobile ads.

With AdJitsu’s technology and product suite, Amobee will collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units. Mobile users can tap on the ad and engage with 3D models of advertisers’ products with unmatched interactivity, speed and animation.

“Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads. Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand,” said Trevor Healy, Amobee CEO. “With AdJitsu’s advanced 3D technology, Amobee’s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.”