The launch of Facebook Places brought LBS into the spotlight and helped existing apps start getting the attention they deserved.
We already mentioned Foursquare seeing the most new-user signups ever after Facebook’s announcement last week, and today Booyah said they’ve now reached 3.1 million total users for their MyTown location-based gaming app. More importantly, the company said that its users check-in to the app more than 15 million times each week across both rural and metropolitan areas throughout the United States, helping it remain the largest LBS app in North America.
Over the past six month, MyTown has recorded over 400 million check-ins across the country, with the top 5 location types being restaurants, grocery stores, K-12 schools, clothing stores and gas stations. This is interesting to note as Booyah recently introduced product check-ins to the app to allow users to scan barcodes and earn points and rewards for doing so.
