American Family Insurance Invests in Mobile Marketing

An insurance giant is making an equally giant investment in mobile marketing.

This week, American Family Insurance confirmed its increase in focus on mobile marketing through a new partnership with Session and Mindshare.

The company is expanding its effort to deliver innovative mobile ad experiences to increase awareness and consideration. The campaign will leverage integrated mobile video and game-based ad experiences across SessionM’s network.

Presently the third-largest mutual property/casualty insurance company in the US, American Family says it plans to extend its reach to mobile consumers by working with various publishers – Demand Media, The Weather Channel and Crackle were among those listed in the press release – to reward consumers with in-app points that can be redeemed for rewards.

“Mobile continues to be a key media investment opportunity for us,” says Telisa Yancy, director of advertising at American Family Insurance. “This program is a natural next step in our journey to innovate in this space. Initial results are positive, outperforming all other mobile media tactics to date.”