On Monday, American Express and Verizon Wireless announced an expanded partnership that will integrate Serve, a next-generation digital payment and commerce platform, on many Verizon mobile phones and tablets.
Over the coming months, Verizon Wireless customers will be able to establish Serve accounts that will enable them to make payments and redeem offers for goods and services directly from their mobile phones and tablets using Serve.
According to a press release issued this morning by both mobile partners, Serve “simplifies the online checkout experience by authenticating a mobile number, then allowing a customer to make a purchase on-screen.”
Verizon Wireless customers who use Serve, American Express boasts, can expect to buy goods and services on their mobile phone in just a few clicks. Similarly, merchants who accept Serve mobile payments will enjoy a streamlined option for processing and settlement.
Conveniently enough, the Serve card is currently accepted by the millions of merchants in the United States who accept American Express.
“Our collaboration with Verizon highlights the speed at which Serve is evolving to reach a wide audience,” said Dan Schulman, group president, Enterprise Growth, American Express. “Verizon Wireless customers will soon be able to complement their busy lifestyle with a trusted payment platform that delivers a fast, flexible and secure way to manage their day-to-day mobile purchases, and together we’re taking the necessary steps to make mobile commerce a reality.”