Amazon.com search subsidiary A9 has scooped up SnapTell, a company, as we all know, that allows mobile users to take photos of products or advertisements to get special deals or more product info.
Although no dollar amount was ascribed to the acquisition, the development can prove quite valuable to SnapTell users, particularly those who download the application to their iPhone and then use their phone camera to snap a picture of an advertisement or a product and then send it to SnapTell in return for a variety of information about the product or the company that produces it.
SnapTell also has a database of “millions” of pictures of DVD, CD, book and video game covers. When end-users snap a photo of a cover and send it to SnapTell, they get information back about prices for the product at stores.
Looking to build upon their popularity, SnapTell is now taking their brand one step further.
“One of the most heard requests was how we could integrate better with Amazon’s fabulous shopping experience,” SnapTell said in a public commentary regarding the acquisition. “We should be able to do so pretty well now.”
Amazon created A9 in 2003 to develop search technologies, including Search Inside The Book, which lets users search for a book by character names or even obscure phrases.
SnapTell fits with A9 like a glove.
For more information, check out www.snaptell.com