Amazon Unveils Long Awaited Smartphone

Amazon Unveils Long Awaited SmartphoneAmazon on Wednesday lifted the veil on the Fire Phone, representing the online retail giant’s bold foray into smartphones.

Amazon CEO Jeff Bezos says the long-rumored device is designed specifically for Amazon Prime customers.

“At first blush,” says Matt Burns of TechCrunch, “it looks like any other smartphone currently on the market, but it has a secret: the ability to track a user’s head.”

This is done through four corner-mounted, front-facing infrared cameras and produces wild 3D effects. But it’s not traditional 3D in the sense that images pop out of the screen. The head-tracking tech adds depth to the phone. It’s like looking down a street. But into your phone’s screen.

According to Amazon, Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor,  real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine.

Fire ships on July 25th and is available exclusively on AT&T.

Fire with 32GB is available for $199 with a two-year contract.