Amazon Sets ‘Fire’ to The Tablet Market with New iPad Competitor

As widely expected ahead of Wednesday’s hyped media event by Amazon, the juggernaut online retailer raised the curtain on the Kindle Fire, an Android-powered tablet that effectively undercuts the majority of competing tablets with its introductory price of $199. “We’re building premium products at non-premium prices,” Amazon CEO Jeff Bezos said as the new Amazon …   Read More

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As widely expected ahead of Wednesday’s hyped media event by Amazon, the juggernaut online retailer raised the curtain on the Kindle Fire, an Android-powered tablet that effectively undercuts the majority of competing tablets with its introductory price of $199.

“We’re building premium products at non-premium prices,” Amazon CEO Jeff Bezos said as the new Amazon tablet was introduced.

The Kindle Fire will be available November 15, although Amazon is already accepting preorders.

According to Amazon, Kindle Fire puts Amazon’s “incredible selection of digital content at your fingertips.”

  • Over 100,000 movies and TV shows from Amazon Instant Video, including thousands of new releases and popular TV shows, available to stream or download, purchase or rent – all just one tap away. Amazon Prime Members enjoy instant, unlimited, commercial-free streaming of over 11,000 movies and TV shows at no additional cost. Kindle Fire comes with one free month of Amazon Prime.
  • Over 17,000,000 songs from Amazon MP3, including new and bestselling albums from just $7.99 and individual songs from $0.69.
  • Over 1,000,000 Kindle books, including thousands of bestsellers, children’s books, comic books and cookbooks in rich color.
  • 100 exclusive graphic novels, including Watchmen, the bestselling – and considered by many to be the greatest – graphic novel of all time, which has never before been available in digital format, as well as Batman: Arkham City, Superman: Earth OneGreen Lantern: Secret Origin and 96 others from DC Entertainment.
  • Hundreds of magazines and newspapers – including The Wall Street Journal, The New York Times, USA Today, Wired, Elle, The New Yorker, Cosmopolitan and Martha Stewart Living – with full-color layouts, photographs, illustrations, built-in video, audio and other interactive features are available from the new Kindle Fire “Newsstand.” Kindle Fire customers will enjoy an exclusive free three-month trial to 17 Cond√© Nast magazines, including Vanity Fair, GQ and Glamour.
  • All the most popular Android apps and games, such as Angry Birds, Plants vs. Zombies, Cut the Rope and more. All apps are Amazon-tested on Kindle Fire to ensure quality and Amazon offers a new free paid app every day.

To learn more about Amazon’s adventures in tablet-land, click here.

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