Ahead of the weekend, Amazon announced that the Fulfillment by Amazon (FBA) service delivered more than 2 billion items for Marketplace sellers worldwide last year.
Despite rarely being acknowledged for doing so, the Amazon Marketplace creates opportunities for sellers, brand owners and entrepreneurs to reach customers around the world.
FBA items shipped worldwide grew more than 50 percent during the holiday season, while Prime members ordered millions of items from sellers in the Seller Fulfilled Prime program offering free two-day or next-day shipping.
“2016 was a record-breaking year in sales worldwide for sellers on Amazon. The Amazon Marketplace empowers brand owners and retailers of all sizes, many of them small businesses, to reach customers around the world,” said Peter Faricy, VP for Amazon Marketplace. “In fact, according to our economic studies, sellers have created over 600,000 new jobs outside of Amazon. Sellers are choosing Amazon because we help them build and grow their businesses with impactful programs like Seller Fulfilled Prime, and we’re proud of the fact that sellers are reinvesting their success into their local communities by creating jobs.”
“As a growing business and brand owner, the Amazon Exclusives and FBA programs helped us accelerate our business to achieve more than 100 percent growth in sales this year,” said Ben Arneberg, co-founder of Willow & Everett. “The FBA service handles the work of packaging and shipping orders to customers, which gives us the time to create new products that customers will love. We had our most successful Black Friday and Cyber Monday ever, and on Prime Day earlier in the year our sales boomed more than 10x compared to last year.”