Digital retail giant Amazon has quietly indicated that it will end its PayPhrase program.
If you’re unfamiliar with PayPhrase, Amazon had previously launched the program as a means for further simplifying the online shopping experience.
Not yet three years old, PayPhrase allowed shoppers to check out by simply using a personal phrase followed by a four-digit pin.
Amazon says on its website that the time has come to move on from PayPhrase.
“Since launching PayPhrase, we’ve learned a great deal about how our customers like to check out,” Amazon says. “We’ve applied many of these lessons to other features on Amazon.com.”
For now, Amazon says shopping through its digital portal can still be efficient and expedient thanks to the 1-Click checkout option, which utilizes previously stored payment and shopping details to facilitate as swift purchase.
Were you a fan of PayPhrase? If so, will you be sorry to see it go? Please weigh in with a thought or comment below.