On Tuesday, Amazon introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to merchandise millions of physical and digital items from Amazon.com within their apps and games.
According to details shared in this morning’s announcement, when using the new API, developers earn up to 6% on qualifying in-app customer purchases while providing customers an opportunity to easily buy and receive goods through Amazon’s 1-Click purchase experience and Amazon Prime shipping.
“Until today,” Amazon announced, “if developers wanted to create additional revenue channels for their apps they could use a ‘freemium’ model with digital in-app purchasing or subscriptions, or by using mobile ads.”
With the Mobile Associates API, however, developers now have a new way to monetize their apps and games by offering contextually relevant goods across Amazon’s physical fulfillment network.
As we understand it, The API can be used in the Amazon Appstore and in Google Play.
“Developers now have the ability to create an even deeper connection between their app and the products customers value and purchase through Amazon.com,” says Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. “Imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com. It offers the customer a more relevant experience and provides the developer with a new source of revenue.”