Amazon Promotes Content Discovery with ‘Best of Digital Store’

As we rapidly approach the final days of 2011, millions of people – or so Amazon hopes – will unwrap Kindle Fires, Kindle e-ink readers, MP3 players, mobile phones, tablets and computers. On Thursday, Amazon announced plans to make it easier for customers to load up their new devices with the “Best of Digital” store, which features recommendations from Amazon’s team of editors.

The freshly unveiled recommendations include must-have movies & TV shows, music, video games, software, mobile apps, magazines and Kindle books, along with hundreds of deals on digital content.

“People everywhere will unwrap mobile devices over the holidays-Kindles, MP3 players, smart phones and tablets-and as soon as they’re out of the box, it’s only natural to want to load them up with great digital entertainment,” says Craig Pape, Director of Music at

“Not surprisingly,” he adds, “we see the largest jump in digital product sales on Christmas and during the week following the holiday. With the introduction of Kindle Fire this season, millions more customers will be shopping for new digital content. This year, we’re making it easier and more convenient than ever to get all the content they want – along with some hot deals on digital – all in one place.”

To see Amazon’s top recommendations, click here.

Do you plan on making more digital content purchases than usual over the forthcoming holiday weekend? If so, do Amazon’s recommendations help, or do you already have a “must-have” list of your own?