Amazon Likely The Next Retail Giant to Adopt Mobile Payments

Amazon may soon join the bustling crowd of mobile and tech giants clamoring to adopt mobile payment systems as rapidly as possible. And it’s no April Fool’s prank. According to sources speaking in confidence with Bloomberg News, Amazon.com may be poised to introduce a new service that would allow consumers pay for goods in physical …   Read More

2478 6
2478 6

Amazon may soon join the bustling crowd of mobile and tech giants clamoring to adopt mobile payment systems as rapidly as possible.

And it’s no April Fool’s prank.

According to sources speaking in confidence with Bloomberg News, Amazon.com may be poised to introduce a new service that would allow consumers pay for goods in physical stores using their mobile phones.

The company’s Amazon Payments unit is exploring whether to start a service based on so-called near-field-communication technology, said the people, who asked not to be named because the project isn’t public.

With time it has become increasingly clear that Amazon is eager to parlay its “dominance in Internet retailing” into mobile commerce.

According to the latest projections from Gartner, by 2014, some 340 million global mobile users will use some variety of mobile payments. All told, those transactions will total $245 billion (it was only $32 billion in 2010).

The rumor mill further notes that Amazon may even be considering the creation of “NFC-based marketing services.” How would it work? The example provided illustrates a consumer shopping for jeans “who can’t find the right size in a retail store might be able to tap a handset against the item’s NFC tag to locate the correct item for order through Amazon.com.”

In this article

6 comments

  1. 3 Reasons Mobile Payments Might Not Be Ready « Near Field Communications

    […] Retailer adoption in the mix is crucial to the success of NFC operations. Isis found that retailers didn’t care to work with smaller card companies, like Discover. For adoption on the mass level, a major card company needs to step out of their box and pair with merchandisers. […]

  2. Conquer Marketing » Blog Archive » 3 Reasons Mobile Payments Might Not Be Ready

    […] Retailer adoption in the mix is crucial to the success of NFC operations. Isis found that retailers didn’t care to work with smaller card companies, like Discover. For adoption on the mass level, a major card company needs to step out of their box and pair with merchandisers. […]

  3. 3 Reasons Mobile Payments Might Not Be Ready | Smart Mouth Mobile VOIP On Cell

    […] Retailer adoption in the mix is crucial to the success of NFC operations. Isis found that retailers didn’t care to work with smaller card companies, like Discover. For adoption on the mass level, a major card company needs to step out of their box and pair with merchandisers. […]

  4. We Speak Mobile|Mobile Marketing|SMS Text Marketing|Mobile Websites - 3 Reasons Mobile Payments Might Not Be Ready

    […] Retailer adoption in the mix is crucial to the success of NFC operations. Isis found that retailers didn’t care to work with smaller card companies, like Discover. For adoption on the mass level, a major card company needs to step out of their box and pair with merchandisers. […]

  5. 3 Reasons Mobile Payments Might Not Be Ready | Market To Phones

    […] Retailer adoption in the mix is crucial to the success of NFC operations. Isis found that retailers didn’t care to work with smaller card companies, like Discover. For adoption on the mass level, a major card company needs to step out of their box and pair with merchandisers. […]

  6. 3 Reasons Mobile Payments Might Not Be Ready

    […] Retailer adoption in the mix is crucial to the success of NFC operations. Isis found that retailers didn’t care to work with smaller card companies, like Discover. For adoption on the mass level, a major card company needs to step out of their box and pair with merchandisers. […]

Comments are closed.