Amazon Introduces Device Targeting

Amazon on Monday rolled out a new feature called Amazon Device Targeting, which offers users the ability to target APKs to specific devices.

“While it is easy to support optional APIs and device capabilities within a single binary,” Amazon says, “you may decide that it is easiest for your apps to generate different binaries for the Kindle Fire and Kindle Fire HD. For each title, you can now offer separate APKs for Kindle Fire, Kindle Fire HD 7″, Kindle Fire HD 8.9″, and general Android (all non-Amazon) devices.”

The online retail giant and upstart mobile device juggernaut says that Amazon’s Device Targeting feature provides several benefits for your mobile apps, including:

  • Better search relevancy for your app: Instead of having multiple apps for a similar title, your reviews, page views, downloads are consolidated to a single app—pushing your app up in search and relevancy rankings.
  • Reduced customer confusion: Customers won’t be confused by multiple device-specific versions of your app.
  • Device specific feature optimization: Tailor your APK for screen size and density, OpenGL compression format, and API version.

To learn more about Device Targeting from Amazon, click here.