Amazon Gives Boost to In-App Purchasing for Game Developers

On Tuesday, boasted about the launch of its new Unity plugins for their In-App Purchasing and Amazon GameCircle APIs.

According to the Internet retail giant, this latest resource makes it even faster and easier for developers using Unity to add these features into their games and apps.

In-App Purchasing and GameCircle improve monetization and increase engagement by allowing developers to add Achievements, Leaderboards, and Whispersync for Games to their games on Kindle Fire and Kindle Fire HD.

“Unity is one of the most popular tools for building mobile games,” said Mike Frazzini, Director of Amazon Games. “Amazon’s In-App Purchasing and GameCircle APIs help developers reach more customers, keep them engaged, and make more money. Every week millions of customers are playing GameCircle enabled games and are able to compare scores and compete against friends. We want to make it as easy as possible for developers to quickly integrate these features and our new, free plugins make it incredibly simple to do so for anyone using Unity.”

To get started, developers are encouraged to visit the Mobile App Distribution Portal.